Reaching 4 Generations of Alumni

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July 25, 2017

by Luanne M. Lawrence, Senior Consultant, LML Marketing & Communications

It is a complex task to reach alumni today: they fall into four generational categories, each with its own expectations around communication. Alumni staff are working hard – but often using the techniques that resonate most with Traditionals: print magazines; reunions; e-newsletters; direct mail. The ways to reach and engage alumni differ by their life experiences. Here are examples of how alumni offices need to rethink how they approach and engage four different generations of alumni:

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